Wisconsin EcoLatinos fights for clean energy and environmental justice for communities in south central Wisconsin, with a focus on Dane and Rock counties. Founder and engineer Cristina Carvajal had long volunteered for environmental organizations but saw little Latino representation during climate actions and conversations about pollution in disadvantaged communities. Wisconsin EcoLatinos was launched in 2021, as an organization by and for Latinos, to advocate for green policies, educate the public about environmental issues and the health impacts of pollution, and increase participation of minorities in environmental conservation. It also hosts an annual bilingual conservation fair on Earth Day, inviting more than 25 organizations to host interactive, family-friendly exhibits on topics like wildlife, solar energy, and the transition to electric vehicles, and other events throughout the year, such as a bird and butterfly walk or a learn-to-kayak workshop for Latino Conservation Week.
The annual Earth Day conservation fair features exhibits to educate the public. Photo: Cristina Carvajal
The group, which employs four part-time staff and one intern, is currently focusing on two campaigns: PFAS contamination and air pollution, emphasizing indoor air quality and the impact of particulate matter and other fossil fuel contaminants on people’s health. PFAS, known as “forever chemicals,” are often used in nonstick cookware and can leach into water, soil, and food. In response, Wisconsin EcoLatinos launched an awareness campaign and has distributed more than 100 water filters and PFAS-free cookware, primarily in disadvantaged communities. The organization has also been advocating for an air monitor to measure soot pollution in Beloit, as part of the Stateline Clean Air Coalition, especially due to the recent approval of a new gas plant. Wisconsin EcoLatinos also partners with Dane County to assist the community with energy efficiency assistance programs and IRA rebates, and teaches people how to care for urban trees through the Tree Steward program with the University of Wisconsin Extension.
Wisconsin EcoLatinos educates the public about plastic contamination and gives away free water filters. Photo: Cristina Carvajal