The number 350 means climate safety: To preserve a livable planet, scientists say that 350 parts per million (ppm) is the safe upper limit for carbon dioxide (CO2) in the atmosphere. Unfortunately, the concentration of CO2 in the atmosphere is currently above 420pm and is rising 2–3pm every year. 350 Wisconsin (formerly 350 Madison), an independent local affiliate of 350.org, strives to protect the region’s environment through powerful initiatives including fossil fuel divestment campaigns, fighting oil pipeline construction, advocating for pipeline removal from indigenous lands, and participating in national movements like Standing Rock protests. Since 2012, the organization has provided individuals tools to take meaningful action against intensifying floods, extreme heat, declining fish populations, and threatened wild rice habitats that disproportionately impact Wisconsin’s most vulnerable communities while endangering public health, cultural heritage, and economic stability across the state.
With a staff of seven and 235+ volunteers, 350 Wisconsin manages numerous teams and campaigns with a multi-pronged approach that includes collaboration on national campaigns, pressuring local governments to enact tougher environmental regulations, promoting voter participation, producing creative videos to increase awareness, and coordinating action with other climate organizations. The Community Climate Solutions Team has secured tougher stormwater ordinances and electric vehicle readiness mandates while developing green building incentives and clean energy funding in Madison. The Divest & Defund Team targets major banks financing fossil fuels. Most powerfully, the Tar Sands Team has mobilized hundreds to oppose Enbridge pipeline expansion, collaborating with organizations like 80 Feet Is Enough! and WiSE Alliance while sending supporters and vital supplies to indigenous-led resistance camps fighting Line 3 in Minnesota and the Dakota Access Pipeline at Standing Rock.